This brand audit, conducted for Northwestern IMC Brand Management course, evaluates Ralph’s Coffee as an extension of Ralph Lauren, assessing whether it reinforces the luxury brand’s core values and identity. Findings reveal misalignment in brand perception, pricing, and cross-leveraging opportunities. Recommendations include strategic placements, partnerships, and pricing adjustments to align the café experience with Ralph Lauren’s image.
Ralph's Coffee Brand Audit
In this comprehensive audit, conducted for IMC Strategic Process, JetBlue faces declining customer satisfaction and financial challenges. The audit recommends leveraging AI for operational efficiency, enhancing digital engagement, and revamping loyalty programs. Proposed investments range from $90M to $150M, aiming to boost revenue growth, improve service quality, and increase repeat bookings.
JetBlue Strategic Audit